Mark Palmer

Mark Palmer

Queen's University Belfast - Belfast / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1329331
person_outline Mark Palmer's MOST POPULAR ARTICLES
1-) Betwixt spaces: Student accounts of turning point experiences in the first‐year transitionM Palmer, P O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Kane, M OwensStudies in Higher education 34 (1), 37-54, 20093182009
2-) An exploration of business model development in the commercialization of technology innovationsV Dmitriev, G Simmons, Y Truong, M Palmer, D SchneckenbergR&D Management 44 (3), 306-321, 20141492014
3-) Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovationsG Simmons, M Palmer, Y TruongIndustrial Marketing Management 42 (5), 744-754, 20131322013
4-) Retail multinational learning: a case study of TescoM PalmerInternational journal of retail & distribution management 33 (1), 23-48, 20051342005
5-) The relationship between small business market orientation and environmental uncertaintyS Didonet, G Simmons, G Díaz‐Villavicencio, M PalmerMarketing Intelligence & Planning 30 (7), 757-779, 20121322012