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Mark Peterson
AD Scientific Index 2024
Business & Management / Marketing
University of Wyoming - USA / United States
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Mark Peterson's MOST POPULAR ARTICLES
1-)
Entrepreneurial self–efficacy: Refining the measureJE McGee, M Peterson, SL Mueller, JM SequeiraEntrepreneurship theory and Practice 33 (4), 965-988, 200917102009
2-)
Quality of life indexes for national policy: Review and agenda for researchMR Hagerty, R Cummins, AL Ferriss, K Land, AC Michalos, M Peterson, ...Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique …, 20019812001
3-)
Basic marketing research: A decision-making approachNK Malhotra, M PetersonPrentice hall, 20067942006
4-)
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art reviewNK Malhotra, J Agarwal, M PetersonInternational marketing review 13 (5), 7-43, 19968451996
5-)
Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theoryMC Claudy, M Peterson, A O’driscollJournal of Macromarketing 33 (4), 273-287, 20134702013
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