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Mark Staton
Western Washington University - Bellingham / United States
Business & Management / Marketing
AD Scientific Index ID: 5217922
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Mark Staton's MOST POPULAR ARTICLES
1-)
Improving student job placement and assessment through the use of digital marketing certification programsMG StatonMarketing Education Review 26 (1), 20-24, 2016412016
2-)
Loyalty as a matter of principle: the influence of standards of judgment on customer loyaltyE Love, M Staton, JD RotmanMarketing Letters 27, 661-674, 2016322016
3-)
Regulatory focus as a determinant of brand valueE Love, M Staton, CN Chapman, E Mina OkadaJournal of Product & Brand Management 19 (7), 512-517, 2010242010
4-)
Modelling the diffusion of manual irrigation pumps in lower income countries with the Bass modelR Roe-Dale, C Brown, M StatonInternational Journal of Social Entrepreneurship and Innovation 3 (4), 245-258, 201532015
5-)
Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based IdentitiesK Mercurio, J Rotman, J Nasa, M Staton, E LoveAdvances in Consumer Research 49, 20212021
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