Mark Vandenbosch

Mark Vandenbosch

Western University Canada - London / Canada
Business & Management / Business Administration
AD Scientific Index ID: 803992
University of Western Ontario
person_outline Mark Vandenbosch's MOST POPULAR ARTICLES
1-) Richness versus parsimony in modeling technology adoption decisions—understanding merchant adoption of a smart card-based payment systemCR Plouffe, JS Hulland, M VandenboschInformation systems research 12 (2), 208-222, 200110462001
2-) An empathy-helping perspective on consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' responses to fund-raising appealsRJ Fisher, M Vandenbosch, KD AntiaJournal of consumer research 35 (3), 519-531, 20082892008
3-) Evidence that user-generated content that produces engagement increases purchase behavioursEC Malthouse, BJ Calder, SJ Kim, M VandenboschJournal of Marketing Management 32 (5-6), 427-444, 20162952016
4-) Product and price competition in a two-dimensional vertical differentiation modelMB Vandenbosch, CB WeinbergMarketing Science 14 (2), 224-249, 19952941995
5-) Intermediating technologies and multi‐group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment systemCR Plouffe, M Vandenbosch, J HullandJournal of Product Innovation Management: An International Publication of …, 20012802001