Marko Sarstedt

Marko Sarstedt

Otto Von Guericke Universität Magdeburg - Magdeburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 1762444
Otto von Guericke University of Magdeburg
person_outline Marko Sarstedt's MOST POPULAR ARTICLES
1-) A Primer on partial least squares structural equation modeling (PLS-SEM)JF Hair Jr, GTM Hult, CM Ringle, M SarstedtSage, 201449351*2014
2-) A new criterion for assessing discriminant validity in variance-based structural equation modelingJ Henseler, CM Ringle, M SarstedtJournal of the Academy of Marketing Science 43 (1), 115-135, 2015232502015
3-) A new criterion for assessing discriminant validity in variance-based structural equation modelingJ Henseler, CM Ringle, M SarstedtJournal of the Academy of Marketing Science 43 (1), 115-135, 2015152622015
4-) PLS-SEM: Indeed a silver bulletM Sarstedt, JF Hair Jr, CM RingleJournal of Marketing Theory and Practice 19 (2), 139-151, 201127491*2011
5-) When to use and how to report the results of PLS-SEMJF Hair, JJ Risher, M Sarstedt, CM RingleEuropean Business Review 31 (1), 2-24, 2019212732019