Markus Christen

Markus Christen

Université de Lausanne - Lausanne / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 1093151
Universität Lausanne
person_outline Markus Christen's MOST POPULAR ARTICLES
1-) Job satisfaction, job performance, and effort: A reexamination using agency theory Journal of marketing 70 (1), 137-150, 2006
2-) Keeping up with the Joneses: Analyzing the effect of income inequality on consumer borrowing Quantitative Marketing and Economics 3, 145-173, 2005
3-) Sustainable pioneering advantage? Profit implications of market entry order Marketing Science 22 (3), 371-392, 2003
4-) Using market-level data to understand promotion effects in a nonlinear model Journal of Marketing Research 34 (3), 322-334, 1997
5-) First-mover disadvantage. Harvard Business Review 79 (9), 20-21, 2001