Marleen Hermans

Marleen Hermans

Radboud University - Nijmegen / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5218467
Radboud Universiteit
person_outline Marleen Hermans's MOST POPULAR ARTICLES
1-) What is happening to my nearby stores? The own-and cross-effect of a radical store transformation on existing customersE Breugelmans, M Hermans, M Krafft, M Kroschke, F Lehmkuhle, ...Journal of the Academy of Marketing Science, 1-22, 202332023
2-) What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristicsM Hermans, N Raassens, K CleerenJournal of the Academy of Marketing Science 52 (1), 240-259, 202422024
3-) Performance implications of manufacturer-retailer power battlesM Hermans22017
4-) Store re-invention: how are sales performance and existing customers’ shopping patterns impacted?E Breugelmans, M Hermans, M Kroschke, M Krafft, M MantralaMarketing Science Conference, Location: Rome, Italy, 20192019
5-) The market valuation of conflict delistingsM Hermans, K Cleeren, N RaassensEMAC 2017, 20172017