Marlize Terblanche-Smit

Marlize Terblanche-Smit

Stellenbosch University - Stellenbosch / South Africa
Business & Management / Marketing
AD Scientific Index ID: 4637079
University of Stellenbosch
person_outline Marlize Terblanche-Smit's MOST POPULAR ARTICLES
1-) Race and attitude formation in HIV/Aids fear advertising Journal of Business Research 63 (2), 121-125, 2010
2-) Brand recognition in television advertising: The influence of brand presence and brand introduction Acta Commercii 14 (1), 1-8, 2014
3-) Consumer intention to purchase green vehicles in the South African market: A theory of planned behaviour perspective South African Journal of Business Management 49 (1), 1-7, 2018
4-) Towards a definition for branded entertainment: An exploratory study Journal of Marketing Communications 27 (3), 322-342, 2021
5-) Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 world marketing congress Springer, 2015