Mart Ots

Mart Ots

Jönköping University - Jönköping / Sweden
Business & Management / Marketing
AD Scientific Index ID: 1402085
Högskolan i Jönköping
person_outline Mart Ots's MOST POPULAR ARTICLES
1-) Digital innovation and the effects of artificial intelligence on firms’ research and development–Automation or augmentation, exploration or exploitation?PC Johnson, C Laurell, M Ots, C SandströmTechnological Forecasting and Social Change 179, 121636, 20222062022
2-) Influencers tell allC Abidin, M OtsUnravelling authenticity and credibility in a Brand Scandal, 153-161, 20161992016
3-) The Influencer’s dilemma: The shaping of new brand professions between credibility and commerceC Abidin, M OtsAEJMC 2015, Annual Conference, San Fransisco, CA, August 6-9, 20151082015
4-) Integrated marketing communications (IMC): Why does it fail? An analysis of practitioner mental models exposes barriers of IMC implementationM Ots, G NyilasyJournal of Advertising Research 55 (2), 132-145, 20151042015
5-) What is so special about media branding? Peculiarities and commonalities of a growing research areaG Siegert, K Förster, SM Chan-Olmsted, M OtsHandbook of media branding, 1-8, 2015962015