Marta Giovannetti

Marta Giovannetti

Università di Macerata - Macerata / Italy
Business & Management / Marketing
AD Scientific Index ID: 5996567
University of Macerata
person_outline Marta Giovannetti's MOST POPULAR ARTICLES
1-) Measuring B2B social selling: Key activities, antecedents and performance outcomes Industrial Marketing Management 101, 208-222, 2022
2-) Sales technology and salespeople’s ambidexterity: an ecosystem approach Journal of Business & Industrial Marketing 36 (4), 615-629, 2021
3-) Digitalization processes in small professional service firms: drivers, barriers and emerging organisational tensions Journal of Service Theory and Practice, 2022
4-) Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change Industrial Marketing Management 107, 433-449, 2022
5-) Dietary supplement usage during pregnancy and lactation: role of online social capital and health information-seeking behaviour British Food Journal 123 (1), 31-47, 2020