Marta Mensa

Marta Mensa

Universidad Austral de Chile - Valdivia / Chile
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4534190
Austral University of Chile
person_outline Marta Mensa's MOST POPULAR ARTICLES
1-) Creative women in Peru: outliers in a machismo worldM Mensa Torra, JM GrowCommunication & Society, 2015332015
2-) Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007)D Roca, M MensaCommunication & Society 22 (2), 7-34, 2009322009
3-) Portraits of women: Mexican and Chilean stereotypes in digital advertisingM Mensa, V BittnerServicio de Publicaciones de la Universidad de Navarra, 2020222020
4-) Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communicationsM Mensa, L Vargas-BianchiCommunication & Society 36 (1), 167-184, 2023282023
5-) Women creatives and machismo in Mexican advertisingM Mensa, JM GrowEuropean Review of Latin American and Caribbean Studies/Revista Europea de …, 2019272019