Martin Artz

Martin Artz

Universität Münster - Münster / Germany
Economics & Econometrics / Accounting & Finance
AD Scientific Index ID: 1786089
University of Münster
person_outline Martin Artz's MOST POPULAR ARTICLES
1-) Marketing performance measurement systems: does comprehensiveness really improve performance?C Homburg, M Artz, J WiesekeJournal of marketing 76 (3), 56-77, 20122842012
2-) Measuring and managing consumer sentiment in an online community environmentC Homburg, L Ehm, M ArtzJournal of Marketing Research 52 (5), 629-641, 20152272015
3-) Target difficulty, target flexibility, and firm performance: Evidence from business units’ targetsMC Arnold, M ArtzAccounting, organizations and society 40, 61-77, 20151242015
4-) Performance-measurement system design and functional strategic decision influence: The role of performance-measure propertiesM Artz, C Homburg, T RajabAccounting, organizations and society 37 (7), 445-460, 20121292012
5-) The use of a single budget or separate budgets for planning and performance evaluationM Arnold, M ArtzAccounting, organizations and society 73, 50-67, 20191162019