Martin Benkenstein

Universität Rostock - Rostock / Germany

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AD Scientific Index ID: 1786773

University of Rostock

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Universität Rostock

Martin Benkenstein's MOST POPULAR ARTICLES

1-) Relationships between service quality and behavioral outcomes: A study of private bank customers in Germany International journal of bank marketing 22 (2), 144-157, 2004

2-) Strategisches Marketing: ein wettbewerbsorientierter Ansatz Kohlhammer Verlag, 2021

3-) Sport stadium atmosphere: Formative and reflective indicators for operationalizing the construct Journal of Sport Management 24 (2), 211-237, 2010

4-) When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews Journal of Business research 69 (12), 5993-6001, 2016

5-) Dienstleistungsqualtiät: Ansätze zur Messung und Implikationen für die SteuerungM Benkensteinna, 19932591993

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