Martin Fassnacht

Martin Fassnacht

Otto Beisheim Graduate School of Management - Wuhan / Germany
Business & Management / Marketing
AD Scientific Index ID: 1762398
Otto Beisheim Graduate School of Management
person_outline Martin Fassnacht's MOST POPULAR ARTICLES
1-) Preismanagement: Strategie - Analyse - Entscheidung - UmsetzungH Simon, M FassnachtGabler, 20161055*2016
2-) Quality of electronic services: Conceptualizing and testing a hierarchical modelM Fassnacht, I KöseJournal of Service Research 9 (1), 19-37, 20068322006
3-) Quality of Electronic Services: Conceptualizing and Testing a Hierarchical ModelM Fassnacht, K I.Proceedings of the AMA Summer Marketing Educators\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' Conference, San Francisco …, 20058322005
4-) Service orientation of a retailer’s business strategy: Dimensions, antecedents, and performance outcomesC Homburg, WD Hoyer, M FassnachtJournal of Marketing 66 (4), 86-101, 20029042002
5-) Price Management - Strategy, Analysis, Decision, ImplementationH Simon, M FassnachtNew York: Springer Nature, 2019520*2019