Martin Grimmer

Martin Grimmer

University of Tasmania - Hobart / Australia
Business & Management / Marketing
AD Scientific Index ID: 51041
Universitas Tasmaniensis
person_outline Martin Grimmer's MOST POPULAR ARTICLES
1-) The mix of qualitative and quantitative research in major marketing journals, 1993‐2002D Hanson, M GrimmerEuropean journal of marketing 41 (1/2), 58-70, 20073932007
2-) Company environmental performance and consumer purchase intentionsM Grimmer, T BinghamJournal of business research 66 (10), 1945-1953, 20133512013
3-) Violation of the psychological contract: The mediating effect of relational versus transactional beliefsM Grimmer, M OddyAustralian Journal of Management 32 (1), 153-174, 20072412007
4-) Green marketing messages and consumers\' purchase intentions: Promoting personal versus environmental benefitsM Grimmer, M WoolleyJournal of Marketing Communications 20 (4), 231-250, 20142632014
5-) With the Best of Intentions: A Large Sample Test of the Intention‐Behaviour Gap in Pro‐environmental Consumer BehaviourM Grimmer, MP MilesInternational Journal of Consumer Studies 41 (1), 2-10, 20172342017