Martin Hirche

Universität zu Köln - Köln / Germany

Business & Management / Marketing

AD Scientific Index ID: 4586890

University of Cologne

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Martin Hirche's MOST POPULAR ARTICLES

1-) Regional destination image perception of tourists within a winescape contextJ Bruwer, MA Pratt, A Saliba, M HircheCurrent Issues in Tourism 20 (2), 157-177, 2017812017

2-) Buying a Product for an Anticipated Consumption Situation-Observation of High and Low Involved Wine Buyers in a Retail StoreM Hirche, J BruwerInternational Journal of Wine Business Research 26 (4), 295-318, 2014452014

3-) Comparing the day temperature and holiday effects on retail sales of alcoholic beverages–a time-series analysisM Hirche, J Haensch, L LockshinInternational Journal of Wine Business Research 33 (3), 432-455, 2021102021

4-) Predicting Under- and Overperforming SKUs within the Distribution–Market Share RelationshipM Hirche, PW Farris, L Greenacre, Y Quan, S WeiJournal of Retailing 97 (4), 697-714, 2021162021

5-) SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner dataM Hirche, L Greenacre, M Nenycz-Thiel, S Loose, L LockshinJournal of Retailing and Consumer Services 61, 102533, 2021142021

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