Martin J Liu

Martin J Liu

University of Nottingham Ningbo China - Ningbo / China
Business & Management / Business Administration
AD Scientific Index ID: 728016
宁波诺丁汉大学
person_outline Martin J Liu's MOST POPULAR ARTICLES
1-) Growing on steroidsJ Huang, O Henfridsson, MJ Liu, S NewellMIS quarterly 41 (1), 301-314, 20173732017
2-) Predicting RFID adoption in healthcare supply chain from the perspectives of usersAYL Chong, MJ Liu, J Luo, O Keng-BoonInternational Journal of Production Economics 159, 66-75, 20152762015
3-) Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviewsAYL Chong, E Ch’ng, MJ Liu, B LiInternational Journal of Production Research 55 (17), 5142-5156, 20172722017
4-) Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand imageSF Syed Alwi, B Nguyen, TC Melewar, YH Loh, M LiuIndustrial Management & Data Systems 116 (5), 858-882, 20161392016
5-) The moderating effect of individual level collectivist values on brand loyaltyFM Thompson, A Newman, M LiuJournal of Business Research 67 (11), 2437-2446, 20141202014