Martin Natter

Martin Natter

Universität Zürich - Zürich / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 1101115
University of Zurich
person_outline Martin Natter's MOST POPULAR ARTICLES
1-) Pay what you want: A new participative pricing mechanismJY Kim, M Natter, M SpannJournal of Marketing 73 (1), 44-58, 20095762009
2-) HandelsmarketingL Müller-Hagedorn, M NatterKohlhammer, 2011557*2011
3-) Understanding a firm\'s openness decisions in innovationW Drechsler, M NatterJournal of Business Research 65 (3), 438-445, 20123512012
4-) Decomposing the effects of online customer reviews on brand, price, and product attributesDS Kostyra, J Reiner, M Natter, D KlapperInternational Journal of Research in Marketing 33 (1), 11-26, 20163472016
5-) How storefront displays influence retail store imageB Cornelius, M Natter, C FaureJournal of Retailing and Consumer Services 17 (2), 143-151, 20101872010