Martin Schreier

Martin Schreier

Wirtschaftsuniversität Wien - Vienna / Austria
Business & Management / Marketing
AD Scientific Index ID: 1392908
Vienna University of Economics and Business
person_outline Martin Schreier's MOST POPULAR ARTICLES
1-) The value of crowdsourcing: can users really compete with professionals in generating new product ideas?MK Poetz, M SchreierJournal of product innovation management 29 (2), 245-256, 201216262012
2-) Finding Commercially Attractive User Innovations: A Test of Lead‐User Theory*N Franke, E Von Hippel, M SchreierJournal of product innovation management 23 (4), 301-315, 200611822006
3-) The “I designed it myself” effect in mass customizationN Franke, M Schreier, U KaiserManagement science 56 (1), 125-140, 20109232010
4-) Customer Empowerment in New Product Development*C Fuchs, M SchreierJournal of product innovation management 28 (1), 17-32, 20118762011
5-) The psychological effects of empowerment strategies on consumers’ product demandC Fuchs, E Prandelli, M SchreierJournal of marketing 74 (1), 65-79, 20107952010