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Martin Schwemmle
Hasso Plattner Institute - Potsdam / Germany
Business & Management / Entrepreneurship
AD Scientific Index ID: 1758866
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Martin Schwemmle's MOST POPULAR ARTICLES
1-)
New product design: Concept, measurement, and consequencesC Homburg, M Schwemmle, C KuehnlJournal of Marketing 79 (3), 41-56, 20154462015
2-)
Integriertes Management mit der balanced scorecard: ein Praxis-Leitfaden für SozialunternehmenP Michell-Auli, M SchwemmleW. Kohlhammer Verlag, 2008142008
3-)
From place to space: How to conceptualize places for design thinkingM Schwemmle, C Nicolai, M Klooker, U WeinbergDesign thinking research, 275-298, 201892018
4-)
Produktdesign: eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von KonsumenteM Schwemmle92016
5-)
Making Use of Innovation Spaces: Towards a Framework of Strategizing Spatial InterventionsM Klooker, M Schwemmle, C Nicolai, U WeinbergDesign Thinking Research, 75-96, 201972019
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