Martin Vendel

Martin Vendel

Royal Institute of Technology - Stockholm / Sweden
Economics & Econometrics / Economics
AD Scientific Index ID: 1109958
KTH Royal Institute of Technology
person_outline Martin Vendel's MOST POPULAR ARTICLES
1-) Mobile marketing: A literature review on its value for consumers and retailersR Ström, M Vendel, J BredicanJournal of Retailing and Consumer Services 21 (6), 1001-1012, 20143472014
2-) Backcasting as a strategic management tool for meeting VUCA challengesK Thorén, M VendelJournal of Strategy and Management 12 (2), 298-312, 2019542019
3-) Integrating distributed energy resources in electricity distribution systems: An explorative study of challenges facing DSOs in SwedenP Johansson, M Vendel, C NuurUtilities Policy 67, 101117, 2020532020
4-) Digital marknadsföringR Ström, M Vendel522018
5-) Digital MarknadsföringR Ström, M VendelSanoma Utbildning, 2015522015