Martin Vendel

Martin Vendel

Royal Institute of Technology - Stockholm / Sweden
Economics & Econometrics / Economics
AD Scientific Index ID: 1109958
KTH Royal Institute of Technology
person_outline Martin Vendel's MOST POPULAR ARTICLES
1-) Mobile marketing: A literature review on its value for consumers and retailers Journal of Retailing and Consumer Services 21 (6), 1001-1012, 2014
2-) Backcasting as a strategic management tool for meeting VUCA challenges Journal of Strategy and Management 12 (2), 298-312, 2019
3-) Integrating distributed energy resources in electricity distribution systems: An explorative study of challenges facing DSOs in Sweden Utilities Policy 67, 101117, 2020
4-) Digital marknadsföring
5-) Digital Marknadsföring Sanoma Utbildning, 2015