Martin W Smith

Martin W Smith

University of Northampton - Northampton / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5271287
The University of Northampton
person_outline Martin W Smith's MOST POPULAR ARTICLES
1-) 'Game Advertising: A Conceptual Framework and Exploration of Advertising Prevalence The Computer Games Journal 3 (1), pp. 94-123, 2014
2-) In-Game Advertising influencing factors: a Systematic Literature Review and meta-analysis The Computer Games Journal 3 (2a), pp. 102-131, 2014
3-) A case study on the successes and difficulties of running an online e-portfolio support site for digital media students The Computer Games Journal 1 (1), pp. 51-70, 2012
4-) How can Coca-Cola Advertise in World of Warcraft? An Exploratory Examination of Gamers Attitudes Towards Around-Game AdvertisingMW Smith, B Mackie, W Sun, J SutherlandLCBR European Marketing Conference, 2014
5-) On keeping graduates maximally skilled – and visibly so – in order to enter the computer games industry as software developersMW Smith, J SutherlandThe Computer Games Journal 2 (2), pp. 80-102, 2013