Martin Wetzels

Martin Wetzels

Maastricht University - Maastricht / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1851438
Universiteit Maastricht
person_outline Martin Wetzels's MOST POPULAR ARTICLES
1-) Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustrationM Wetzels, G Odekerken-Schröder, C Van OppenMIS quarterly, 177-195, 200954392009
2-) Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type modelsJM Becker, K Klein, M WetzelsLong range planning 45 (5-6), 359-394, 201222642012
3-) A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effectsJ Schepers, M WetzelsInformation & management 44 (1), 90-103, 200722442007
4-) Linking perceived service quality and service loyalty: a multi‐dimensional perspectiveJ Bloemer, KO De Ruyter, M WetzelsEuropean journal of marketing 33 (11/12), 1082-1106, 199916231999
5-) Response rate and response quality of internet-based surveys: An experimental studyE Deutskens, K De Ruyter, M Wetzels, P OosterveldMarketing letters 15, 21-36, 200414922004