Marty Roth

Marty Roth

University of Charleston - Charleston / United States
Others
AD Scientific Index ID: 1849842
person_outline Marty Roth's MOST POPULAR ARTICLES
1-) Matching product catgeory and country image perceptions: A framework for managing country-of-origin effectsMS Roth, JB RomeoJournal of international business studies 23 (3), 477-497, 199222481992
2-) The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviorsS Hudson, L Huang, MS Roth, TJ MaddenInternational journal of research in marketing 33 (1), 27-41, 201611252016
3-) Managing images in different cultures: A cross-national study of color meanings and preferencesTJ Madden, K Hewett, MS RothJournal of international marketing 8 (4), 90-107, 200011072000
4-) The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendeesS Hudson, MS Roth, TJ Madden, R HudsonTourism management 47, 68-76, 20159822015
5-) The effects of culture and socioeconomics on the performance of global brand image strategiesMS RothJournal of marketing research 32 (2), 163-175, 19959701995