Mary C Martin

Mary C Martin

Fort Hays State University - Hays / United States
Business & Management / Marketing
AD Scientific Index ID: 1359545
person_outline Mary C Martin's MOST POPULAR ARTICLES
1-) Stuck in the model trap: The effects of beautiful models in ads on female pre-adolescents and adolescentsMC Martin, JW GentryJournal of advertising 26 (2), 19-33, 19975841997
2-) Advertising and social comparison: Consequences for female preadolescents and adolescentsMC Martin, PF KennedyPsychology & Marketing 10 (6), 513-530, 19935501993
3-) Children\'s understanding of the intent of advertising: A meta-analysisMC MartinJournal of public policy & marketing 16 (2), 205-216, 19971781997
4-) Social Comparison and the Beauty of Advertising Models: The Role of Motives for Comparison.MC Martin, PF KennedyAdvances in consumer research 21 (1), 19941331994
5-) My Heart BelongsM Martin(No Title), 1976671976