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Marylyn Carrigan
AD Scientific Index 2024
Business & Management / Marketing
Heriot-Watt University - Edinburgh / United Kingdom
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Marylyn Carrigan's MOST POPULAR ARTICLES
1-)
The myth of the ethical consumer–do ethics matter in purchase behaviour?M Carrigan, A AttallaJournal of consumer marketing, 200127182001
2-)
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gapE Boulstridge, M CarriganJournal of communication management, 20009192000
3-)
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older marketM Carrigan, I Szmigin, J WrightJournal of Consumer Marketing 21 (6), 401-417, 20046932004
4-)
Green marketing orientation: Conceptualization, scale development and validationKK Papadas, GJ Avlonitis, M CarriganJournal of Business Research 80, 236-246, 20175432017
5-)
A framework for sustainable marketingR Gordon, M Carrigan, G HastingsMarketing theory 11 (2), 143-163, 20115162011
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