Masakazu Ishihara

Masakazu Ishihara

New York University - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 836496
person_outline Masakazu Ishihara's MOST POPULAR ARTICLES
1-) Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modelingV Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ...Journal of Marketing Research 52 (4), 436-452, 20154872015
2-) Optimal distinctiveness in the console video game industry: An exemplar-based model of proto-category evolutionEY Zhao, M Ishihara, PD Jennings, M LounsburyOrganization Science 29 (4), 588-611, 20181632018
3-) Overcoming the illegitimacy discount: Cultural entrepreneurship in the US feature film industryEY Zhao, M Ishihara, M LounsburyOrganization Studies 34 (12), 1747-1776, 20131562013
4-) The effects of detailing on prescribing decisions under quality uncertaintyA Ching, M IshiharaQME 8, 123-165, 20101402010
5-) Measuring the informative and persuasive roles of detailing on prescribing decisionsAT Ching, M IshiharaManagement Science 58 (7), 1374-1387, 20121382012