Massimo Bergami

Massimo Bergami

Università di Bologna - Bologna / Italy
Business & Management / Decision Science and Operations Management
AD Scientific Index ID: 1851737
University of Bologna
person_outline Massimo Bergami's MOST POPULAR ARTICLES
1-) Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organizationM Bergami, RP BagozziBritish journal of social psychology 39 (4), 555-577, 200029692000
2-) Cultural and situational contingencies and the theory of reasoned action: Application to fast food restaurant consumptionRP Bagozzi, N Wong, S Abe, M BergamiJournal of consumer psychology 9 (2), 97-106, 20006622000
3-) Brand communities: loyal to the community or the brand?G Marzocchi, G Morandin, M BergamiEuropean Journal of Marketing, 20132142013
4-) Hierarchical representation of motives in goal setting.RP Bagozzi, M Bergami, L LeoneJournal of applied psychology 88 (5), 915, 20032212003
5-) Customer–organization relationships: Development and test of a theory of extended identities.RP Bagozzi, M Bergami, GL Marzocchi, G MorandinJournal of Applied Psychology 97 (1), 63, 20122022012
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