Mathew S Isaac

Mathew S Isaac

Seattle University - Seattle / United States
Business & Management / Marketing
AD Scientific Index ID: 1647735
person_outline Mathew S Isaac's MOST POPULAR ARTICLES
1-) Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumptionAR Brough, JEB Wilkie, J Ma, MS Isaac, D GalJournal of Consumer Research 43 (4), 567-582, 20165632016
2-) How to capture consumer experiences: A context-specific approach to measuring engagement: Predicting consumer behavior across qualitatively different experiencesBJ Calder, MS Isaac, EC MalthouseJournal of Advertising Research 56 (1), 39-52, 20161962016
3-) Beyond skepticism: Can accessing persuasion knowledge bolster credibility?MS Isaac, K GraysonJournal of Consumer Research 43 (6), 895-912, 20171312017
4-) Finding a home for products we love: How buyer usage intent affects the pricing of used goodsAR Brough, MS IsaacJournal of Marketing 76 (4), 78-91, 20121232012
5-) The top-ten effect: Consumers\' subjective categorization of ranked listsMS Isaac, RM SchindlerJournal of Consumer Research 40 (6), 1181-1202, 20141192014