Mathieu Dunes

Mathieu Dunes

Université de Picardie Jules Verne - Amiens / France
Business & Management / Marketing
AD Scientific Index ID: 5772306
University of Picardy Jules Verne
person_outline Mathieu Dunes's MOST POPULAR ARTICLES
1-) Practices in the brand management system: identification and considerations for five business sectors Journal of Product & Brand Management 22 (7), 444-461, 2013
2-) The impact of the brand management system on performance across service and product-oriented activities Journal of Product & Brand Management 26 (3), 294-311, 2017
3-) Quels outils de gestion pour faciliter l’appropriation de la marque employé? Gestion 2000 39 (1), 103-124, 2022
4-) A Distinct Impact of the Brand Management System on Brand Performance Across Service and Product Business Sectors Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016
5-) Run to the future: Unpack design fiction through risk perception, social capital and coping strategyJ Tixier, M Dunes, E Brûlé-GapihanHAL Post-Print, 20242024