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Matilda Adams
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University of Ghana - Legon / Ghana
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Matilda Adams's MOST POPULAR ARTICLES
1-)
Social media resources and export performance: the role of trust and commitmentMA Mahmoud, M Adams, A Abubakari, NO Commey, ANA KastnerInternational Marketing Review 37 (2), 273-297, 2020572020
2-)
Using theory in social marketing to predict waste disposal behaviour among households in GhanaEY Tweneboah-Koduah, M Adams, KM NyarkuJournal of African Business 21 (1), 62-77, 2020492020
3-)
Achieving university libraries user loyalty through user satisfaction: the role of service qualityKK Twum, M Adams, S Budu, RAA BuduJournal of Marketing for Higher Education 32 (1), 54-72, 2022472022
4-)
The role of theories in social marketing in predicting physical activity behavior among the youthEY Tweneboah-Koduah, M Adams, G AcheampongJournal of Social Marketing 9 (4), 398-417, 2019252019
5-)
“Mind the gap”: to succeed in marketing politics, think of social media innovationPA Anim, FO Asiedu, M Adams, G Acheampong, E BoakyeJournal of Consumer Marketing 36 (6), 806-817, 2019232019
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