Matilda Dorotic

Matilda Dorotic

BI Norwegian Business School - Oslo / Norway
Business & Management / Marketing
AD Scientific Index ID: 1852037
Handelshøyskolen BI
person_outline Matilda Dorotic's MOST POPULAR ARTICLES
1-) Consumer cocreation in new product developmentWD Hoyer, R Chandy, M Dorotic, M Krafft, SS SinghJournal of service research 13 (3), 283-296, 201020152010
2-) Loyalty Programmes: Current Knowledge and Research Directions*M Dorotic, THA Bijmolt, PC VerhoefInternational Journal of Management Reviews 14 (3), 217-237, 20123592012
3-) Advancing research on loyalty programs: a future research agendaE Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ...Marketing Letters 26 (2), 127-139, 20151862015
4-) Reward redemption effects in a loyalty program when customers choose how much and when to redeemM Dorotic, PC Verhoef, D Fok, THA BijmoltInternational Journal of Research in Marketing 31 (4), 339-355, 20141652014
5-) Loyalty programs: Generalizations on their adoption, effectiveness and designTHA Bijmolt, M Dorotic, PC VerhoefFoundations and Trends® in Marketing 5 (4), 197-258, 20111272011