Matthew Alexander

Matthew Alexander

University of Strathclyde - Glasgow / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1525235
person_outline Matthew Alexander's MOST POPULAR ARTICLES
1-) The Role of Customer Engagement Behavior in Value Co-Creation A Service System PerspectiveE Jaakkola, M AlexanderJournal of Service Research 17 (3), 247-261, 201413622014
2-) Zooming out: actor engagement beyond the dyadicMJ Alexander, E Jaakkola, LD HollebeekJournal of Service Management 29 (3), 333-351, 20181922018
3-) “He just didn’t seem to understand the banter”: Bullying or simply establishing social cohesion?M Alexander, A MacLaren, K O’Gorman, B TaheriTourism Management 33 (5), 1245-1255, 20121422012
4-) Negative customer engagement behavior: the interplay of intensity and valence in online networksJ Azer, M AlexanderJournal of Marketing Management, 20201152020
5-) Customer engagement behaviours and value co-creationM Alexander, E JaakkolaCustomer Engagement: Contemporary Issues and Challenges, 3-20, 20161132016