Matthias Bode

Matthias Bode

Royal University for Women - West Riffa / Bahrain
Business & Management / Marketing
AD Scientific Index ID: 430077
الجامعة الملكية للمرأة
person_outline Matthias Bode's MOST POPULAR ARTICLES
1-) Marketing & KonsumU Hansen, M BodeTheorie und Praxis von der Industrialisierung bis ins 21, 1999191*1999
2-) The digital doppelgänger within: A study on self-tracking and the quantified self movementM Bode, DB KristensenAssembling consumption, 119-134, 20151282015
3-) ‘The wild and wacky worlds of consumer oddballs’ Analyzing the manifestary context of consumer culture theoryM Bode, P ØstergaardMarketing Theory 13 (2), 175-192, 2013782013
4-) Exporting media products: Understanding the success and failure of Hollywood movies in GermanyT Hennig-Thurau, G Walsh, M BodeAdvances in Consumer Research 31 (1), 633-638, 200466*2004
5-) Stakeholder Theory between general and contextual approaches-A German viewU Hansen, M Bode, D Moosmayerzfwu Zeitschrift für Wirtschafts-und Unternehmensethik 5 (3), 242-254, 2004572004