Matti Leppäniemi

Matti Leppäniemi

Jyväskylä University - Jyväskylä / Finland
Economics & Econometrics / Economics
AD Scientific Index ID: 1656093
University of Jyväskylä
person_outline Matti Leppäniemi's MOST POPULAR ARTICLES
1-) Factors influencing consumers' willingness to accept mobile advertising: a conceptual model International Journal of Mobile Communications 3 (3), 197-213, 2005
2-) An empirical study of the drivers of consumer acceptance of mobile advertising Journal of interactive advertising 7 (2), 41-50, 2007
3-) A review of mobile marketing research International Journal of Mobile Marketing 1 (1), 30-40, 2006
4-) How value and trust influence loyalty in wireless telecommunications industry Telecommunications policy 36 (8), 636-649, 2012
5-) Mobile marketing: From marketing strategy to mobile marketing campaign implementation. International Journal of Mobile Marketing 3 (1), 2008