Mawra Hussain

Mawra Hussain

University of Wah - Wah Cantt / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 5746096
جامعة واه
person_outline Mawra Hussain's MOST POPULAR ARTICLES
1-) How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand imageT Islam, M HussainInternational Journal of Emerging Markets 18 (11), 5049-5067, 2022802022
2-) What you see is what you get: assessing in-game advertising effectivenessM Hussain, T Islam, S RehmanJournal of Research in Interactive Marketing, 1-17, 2022172022
3-) Through the Fog of Inflation: Examining the Mediating Role of Consumer Uncertainty on Purchase Intentions in Pakistani Smartphone MarketM Hussain, S Akhtar, FA MalikJournal of Business and Tourism 10 (1), 46-61, 20242024