Maximilian Gerrath

Maximilian Gerrath

University of Leeds - Leeds / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5270614
person_outline Maximilian Gerrath's MOST POPULAR ARTICLES
1-) The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviewsMHEE Gerrath, B UsreyInternational Journal of Research in Marketing 38 (3), 531-548, 2021542021
2-) How less congruent new products drive brand engagement: The role of curiosityMHEE Gerrath, A BiragliaJournal of Business Research 127, 13-24, 2021
3-) Don\'t be rude! The effect of content moderation on consumer‐brand forgivenessG Christodoulides, MHEE Gerrath, NT SiamagkaPsychology & Marketing 38 (10), 1686-1699, 2021
4-) Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived AuthenticityA Biraglia, MHEE Gerrath, B UsreyJournal of Travel Research 57 (6), 811-823, 2018422018
5-) Virtual influencers and pro-environmental causes: The roles of message warmth and trust in expertsMHEE Gerrath, H Olya, Z Shah, H LiJournal of Business Research 175, 114520, 2024272024