May Nagy

May Nagy

British University in Egypt - Cairo / Egypt
Business & Management / Marketing
AD Scientific Index ID: 4814360
الجامعة البريطانية في مصر
person_outline May Nagy's MOST POPULAR ARTICLES
1-) Double Jeopardy–50 years on. Reviving a forgotten tool that still predicts brand loyalty C Graham, D Bennett, K Franke, CL Henfrey, M Nagy-Hamada Australasian Marketing Journal (AMJ) 25 (4), 278-287, 2017 272017
2-) Why include the BOP in your international marketing strategy M Nagy, D Bennett, C Graham International Marketing Review 37 (1), 76-97, 2019 102019
3-) A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets M Nagy, D Bennett, C Graham EMAC 48th Annual Conference, 2019 42019
4-) Think category not brand to break through at the bottom-of-the-pyramid (BOP)D Bennett, M Nagy, C GrahamAcademy of Marketing UK, 201912019
5-) The Poor in a World of Brands: An Empirical Analysis of Market Growth at the Bottom-of-the-Pyramid (BOP)M NagyThe British University in Egypt, 20192019