Mayank Yadav

Mayank Yadav

National Institute of Technology Rourkela - Rourkela / India
Business & Management / Marketing
AD Scientific Index ID: 353743
ନ୍ୟାସନାଲ୍ ଇନଷ୍ଟିଚ୍ୟୁଟ୍ ଅଫ୍ ଟେକ୍ନୋଲୋଜି, ରାଉରକେଲା
person_outline Mayank Yadav's MOST POPULAR ARTICLES
1-) Measuring Consumer Perception of Social Media Marketing Activities in E-commerce Industry: Scale Development & ValidationM Yadav, Z RahmanTelematics and Informatics (SSCI, Impact Factor: 3.4, ABDC) 34 (7), 1294-1307, 20173562017
2-) The Influence of Social Media Marketing Activities on Customer Loyalty: A Study of E-commerce IndustryM Yadav, Z RahmanBenchmarking: An International Journal (Scopus, ABDC-B, ESCI and ABS) 25 (9 …, 20181602018
3-) Mobile social media: The new hybrid element of digital marketing communicationsM Yadav, Y Joshi, Z RahmanProcedia-social and behavioral Sciences 189, 335-343, 20151742015
4-) Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’M Yadav, S Kamboj, Z RahmanJournal of Direct, Data and Digital Marketing Practice (Scopus & ABS) 17 (4 …, 2016822016
5-) Social Media as a Marketing Tool: Opportunities and ChallengesM YadavIndian Journal of Marketing (Scopus & ABDC) 47 (3), 16-28, 2017782017