Mazhar Ali

Mazhar Ali

Shaheed Zulfikar Ali Bhutto Institute of Science & Technology Islamabad - Islamabad / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 1970423
شهيد ذوالفقار علي ڀٽو انسٽيٽيوٽ آف سائنس اينڊ ٽيڪنالوجي)
person_outline Mazhar Ali's MOST POPULAR ARTICLES
1-) Effect of Store Atmosphere on Consumer Purchase IntentionR Hussain, M AliInternational Journal of Marketing Studies 7 (2), 35-42, 20153482015
2-) Effects of personality on impulsive buying behavior: Evidence from a developing countryD Shakaib Farid, M AliMarketing and Branding Research 5 (1), 31-43, 201846*2018
3-) The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyaltyM Ali, H Amir, M AhmedJournal of Marketing for Higher Education, 1-22, 202137*2021
4-) Effectiveness of Animated Spokes-Character in Advertising Targeted to KidsK Shuja, M Ali, M Anjum Mehak, A RahimJournal of Marketing Management and Consumer Behavior 2 (2), 31-47, 2018172018
5-) Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement ProductsM AliPakistan Business Review 17 (4), 916-932, 2016152016