Mazzini Muda

Mazzini Muda

Universiti Teknologi MARA - Shah Alam / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 303948
Universiti Teknologi MARA UiTM
person_outline Mazzini Muda's MOST POPULAR ARTICLES
1-) The impact of User–Generated Content (UGC) on product reviews towards online purchasing–A conceptual frameworkAZ Bahtar, M MudaProcedia Economics and Finance 37, 337-342, 20161762016
2-) Online purchase behavior of generation Y in MalaysiaM Muda, R Mohd, S HassanProcedia Economics and Finance 37, 292-298, 20161742016
3-) Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intentionM Muda, MI HamzahJournal of Research in Interactive Marketing 15 (3), 441-459, 20212142021
4-) Celebrity entrepreneur endorsement and advertising effectivenessM Muda, R Musa, RN Mohamed, H BorhanProcedia-Social and Behavioral Sciences 130, 11-20, 20142082014
5-) A study of Malaysian customers purchase motivation of halal cosmetics retail products: Examining theory of consumption value and customer satisfactionBL Yeo, RHN Mohamed, M MudaProcedia Economics and Finance 37, 176-182, 20161482016