Mbaye Fall Diallo

Mbaye Fall Diallo

Université de Lille - Lille / France
Business & Management / Marketing
AD Scientific Index ID: 908142
University of Lille
person_outline Mbaye Fall Diallo's MOST POPULAR ARTICLES
1-) Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market Journal of Retailing and Consumer Services 19 (3), 360-367, 2012
2-) Factors influencing consumer behaviour towards store brands: evidence from the French market International Journal of Retail & Distribution Management 41 (6), 422-441, 2013
3-) How self-service technology experience evaluation affects waiting time and customer satisfaction? A moderated mediation model Decision Support Systems 111, 38-47, 2018
4-) Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships Industrial Marketing Management 66, 159-171, 2017
5-) CSR actions, brand value, and willingness to pay a premium price for luxury brands: does long-term orientation matter? Journal of Business Ethics 169, 241-260, 2021