Md Hafez

Md Hafez

Ahsanullah University of Science & Technology - Dhaka / Bangladesh
Business & Management / Marketing
AD Scientific Index ID: 4686914
আহসানউল্লাহ বিজ্ঞান ও প্রযুক্তি বিশ্ববিদ্যালয়
person_outline Md Hafez's MOST POPULAR ARTICLES
1-) The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trustM HafezInternational Journal of Bank Marketing 39 (7), 1353-1376, 2021942021
2-) Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awarenessM HafezInternational Journal of Bank Marketing 36 (5), 806-822, 2018912018
3-) Neuromarketing: a new avatar in branding and advertisementM HafezPacific Business Review International 12 (4), 58-64, 2019242019
4-) The impact of service quality on user satisfaction: A case study of selected public libraries in BangladeshM Amanullah, M Hasan, M HafezEPRA International Journal of Multidisciplinary Research 7 (1), 309-316, 2021172021
5-) The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh: testing a moderated mediation modelM HafezJournal of Internet Commerce 22 (2), 293-320, 2023152023