Mehrnoosh Reshadi

Mehrnoosh Reshadi

California State University Fullerton - Fullerton / United States
Business & Management / Marketing
AD Scientific Index ID: 5162702
-
person_outline Mehrnoosh Reshadi's MOST POPULAR ARTICLES
1-) Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle,Journal of Consumer Affairs 56 (3), 1220-1243, 2022 -
2-) An exploration of ripple effects of advertising among major suppliers in a supply chain network,Journal of Business Research 169, 114299, 2023 -
3-) Continuing to broaden the Marketing concept: Making the world a better placeD IacobucciEmerald Publishing Limited, 2020
4-) Virtual Tipping: Giving Back to Social Media Influencers: An Abstract,Academy of Marketing Science Annual Conference, 91-92, 2022 -
5-) Artificial Intelligence (AI) based marketing: Two essays on AI products and AI promotions, -