Melanie Wiese

Melanie Wiese

University of Pretoria - Pretoria / South Africa
Business & Management / Marketing
AD Scientific Index ID: 93674
Universiteit van Pretoria
person_outline Melanie Wiese's MOST POPULAR ARTICLES
1-) An integrated framework for the adoption and continuance intention to use mobile payment apps International Journal of Bank Marketing 37 (2), 646-664, 2019
2-) A cashless society for all: Determining consumers’ readiness to adopt mobile payment services Journal of African Business 19 (3), 409-429, 2018
3-) A framework for Facebook advertising effectiveness: A behavioral perspective Journal of Business Research 109, 76-87, 2020
4-) The theory of planned behaviour and user engagement applied to Facebook advertising South African Journal of Information Management 20 (1), 1-10, 2018
5-) Consumer intentions to engage in s-commerce: a cross-national study Journal of Marketing Management 33 (5-6), 464-494, 2017