Melisa Mete

Melisa Mete

Henley Business School University of Reading - Henley-on-Thames / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4818246
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person_outline Melisa Mete's MOST POPULAR ARTICLES
1-) Brand personality: theory and dimensionality G Davies, JI Rojas-Méndez, S Whelan, M Mete, T Loo Journal of product & brand management 27 (2), 115-127, 2018 1262018
2-) When employer brand image aids employee satisfaction and engagement G Davies, M Mete, S Whelan Journal of Organizational Effectiveness: People and Performance 5 (1), 64-80, 2017 1122017
3-) A comparative study on brand image measurements M Mete, G Davies Global Conference on Services Management (GLOSERV 2017) 291, 2017 122017
4-) A Study on the Impact of Personality Traits on Attitudes Towards Social Media InfluencersM MeteMultidisciplinary Business Review, 202152021
5-) Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: An AbstractM Mete, G Erdogan, R YukselAcademy of Marketing Science Annual Conference-World Marketing Congress, 201-202, 202212022