Melissa Aronczyk

Melissa Aronczyk

Rutgers The State University of New Jersey - New Brunswick / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1465585
Rutgers University
person_outline Melissa Aronczyk's MOST POPULAR ARTICLES
1-) Branding the Nation: The Global Business of National IdentityM AronczykOxford University Press, 20137912013
2-) \'Living the Brand\': Nationality, Globality, and the Identity Strategies of Nation Branding ConsultantsM AronczykInternational Journal of Communication 2, 41-65, 20085492008
3-) An Integrated Framework to Assess GreenwashingN Nemes, SJ Scanlan, P Smith, T Smith, M Aronczyk, S Hill, SL Lewis, ...Sustainability 14 (8), 4431, 20221332022
4-) Blowing up the Brand: Critical Perspectives on Promotional CultureM Aronczyk, D PowersPeter Lang, 20101362010
5-) New and Improved Nations: Branding National IdentityM AronczykPracticing Culture (eds Craig Calhoun and Richard Sennett), 105-128, 20071312007