Melissa Dodd

Melissa Dodd

University of Central Florida - Orlando / United States
Business & Management / Business Administration
AD Scientific Index ID: 1849632
person_outline Melissa Dodd's MOST POPULAR ARTICLES
1-) Conceptualizing and Measuring “Corporate Social Advocacy” Communication: Examining the Impact on Corporate Financial PerformanceM Dodd, D SupaPublic Relations Journal 8 (3), 20142022014
2-) Testing the viability of corporate social advocacy as a predictor of purchase intentionMD Dodd, D SupaCommunication research reports 32 (4), 287-293, 20151062015
3-) Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accountsMD Dodd, SJ CollinsPublic relations review 43 (2), 417-425, 2017782017
4-) Globalization, pluralization, and erosion: The impact of shifting societal expectations for advocacy and public goodM DoddThe Journal of Public Interest Communications 2 (2), 221-221, 2018992018
5-) A social capital approach: An examination of Putnam’s civic engagement and public relations rolesMD Dodd, J Brummette, V HazletonPublic Relations Review 41 (4), 472-479, 2015802015