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Melissa L Moore
AD Scientific Index 2024
Business & Management / Marketing
Mississippi State University - Mississippi State / United States
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Melissa L Moore's MOST POPULAR ARTICLES
1-)
Enhancing or disrupting guilt: The role of ad credibility and perceived manipulative intentJ Cotte, RA Coulter, M MooreJournal of Business Research 58 (3), 361-368, 20055062005
2-)
Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England …JL Lusk, LO House, C Valli, SR Jaeger, M Moore, JL Morrow, WB TraillEuropean review of agricultural economics 31 (2), 179-204, 20044802004
3-)
The impact of customer‐to‐customer interactions in a high personal contact service settingR Moore, ML Moore, M CapellaJournal of Services Marketing, 20053812005
4-)
Objective and subjective knowledge: Impacts on consumer demand for genetically modified foods in the United States and the European UnionLO House, J Lusk, SR Jaeger, B Traill, M Moore, C Valli, B Morrow, W YeeAgBioForum, 20043452004
5-)
Goal-derived categories: The role of personal and situational goals in category representationsS Ratneshwar, LW Barsalou, C Pechmann, M MooreJournal of Consumer Psychology 10 (3), 147-157, 20012642001
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