Melissa Zulu

Melissa Zulu

University of the Witwatersrand - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5294442
Universiteit van die Witwatersrand
person_outline Melissa Zulu's MOST POPULAR ARTICLES
1-) Data modelling of subsistence retail consumer purchase behavior in South AfricaVM Zulu, AM NkunaData in Brief 42, 108094, 202272022
2-) Tackling the ‘death’of brick-and-mortar clothing retailers through store atmospherics and customer experienceE Angula, VM ZuluInnovative Marketing 17 (3), 157, 202152021
3-) Critical factors in the innovation adoption of heated tobacco products consumption in an emerging economyS Lekezwa, VM ZuluInternational Journal of Innovation Science 15 (2), 302-316, 202242022
4-) Determining the Factors Influencing Consumer Satisfaction and Repurchase Intention of Locally Manufactured Clothing Brands in South Africa.A Mangolele, VM ZuluAfrican Journal of Business & Economic Research 17 (1), 202242022
5-) The Impact of Consumer Satisfaction in Small Independent Retailers: The Role of Consumer Experience, Consumer Participation and Consumer Advocacy.VM ZuluThe 2018 Annual Conference of the Emerging Markets Conference Board, 166, 201822018